Ep. 29: Creating Evergreen Content and Community with Sandra Olinger

grimygoods.com

Sandra Olinger is the Founder/Owner of GrimyGoods.com, a popular Los Angeles-based music lifestyle website and blog. Grimy Goods, which just celebrated ten years, is considered by its dedicated following to be “the key source of information for those…who live a music lifestyle.” In this music jobs episode Sandra walks us through her music writing career, from her extensive travel to music festivals around the world, to working as a music writer/reporter for several publications, interviewing artists and bands, building her blog/website into a successful business venture, and launching her latest business, GrimyDiapers.com. Sandra talks about the importance of being passionate about writing and creating content, SEO, building a community and the best way for artists to connect to music blogs.

Ep. 28: Make a Goal with Zac Harding

songtradr.com

Zac Harding is a self-professed “engineer rat”, starting from the world-renowned studio once owned by Bruce Swedien in Minneapolis, working with the Replacements and Prince(!!) and making the move to Los Angeles. In fact, his engineer experience helped him land the Director of Marketing position at Songtradr (more on that in the interview!) Zac talks about his transition from the recording studio to marketing, the licensing resources and financial opportunities that Songtradr offers to artists, why this is the best time to be an independent musician, why it’s so important to make goals for your music career, and what tools and innovations are available to artists to succeed.

Ep. 27: Creating the Path to Success with Hunter Scott

lafamos.com

Hunter Scott, co-founder and Head of Marketing & Publicity at the full service music PR firm LaFamos, knows a thing or two about creating pathways to success. Originally a singer/songwriter and guitarist, he began taking classes at Musicians Institute, won a full scholarship, then returned after a few years to serve on the faculty. His keen insight and creativity in music marketing led him to start his own business (from his kitchen table, no less), successfully navigating the business to a 10-year anniversary and global recognition. Hunter is very well known in the industry, serving on panels and as a featured speaker at music and entertainment conferences worldwide. During this music jobs episode, Hunter shares his career trajectory, explains the business of PR, and shares advice for artists looking to raise exposure as well as what it takes to work at at music PR firm.

Ep. 26: Making Opportunities Wherever You Are with Joshua Dekaney

joshdekaney.com

Joshua Dekaney, currently teaching at the prestigious Setnor School of Music at Syracuse University, is a professional percussionist. His ability to play virtually any type of percussion has sent him to places like Sao Paolo, Brazil, where he headlined the Batuka! International Drum Fest, to performing with several high profile orchestras around the United States, to working with artists like Peter Cetera and Aretha Franklin, and collaborating with diverse performers from marching bands to modern dance troupes. As an educator and professional musician, Josh talks about his education and music career trajectory, how to seek out and take advantage of opportunities wherever you are, and the importance of being open to new experiences.