John McLucas, drummer, singer/songwriter, producer, podcaster and recording engineer, is all about his music career. After Musicians Institute, he worked with several bands and toured with signed rising-star bands, playing shows with the likes of Tool and Primus before he decided he needed to strike out on his own to create a lucrative music career. His hard work (including living and sleeping at his studio) paid off with his own production/mixing business and a popular podcast, Stay Spongy Show. During this music careers episode, John shares what it took to get his business off the ground, the cost-benefit analysis of a bunch of guys touring versus a targeted IG ad campaign, what he’s learned from Gary Vaynerchuk, working on his solo career, and more.
Matthew Mayer is a busy guy – in addition to an MBA, a young family and a successful business career, he is also an award-winning, internationally renowned, Billboard-charting piano artist. Oh yes, and also a podcaster (“Going Solo”,) blogger, and founder of the popular online collective for piano artists, solopiano.com. During this special music careers episode, Matthew shares about his trajectory from piano lessons to business school to working at NBC in LA, discusses his approach to both his music and business careers, how having financial freedom allows him to pursue different avenues for his music, and how changing his perspective from stressful time management to maximizing his energy has helped him to achieve success and “getting it all done.”
Cherie Hu, an award-winning music business journalist, was on track to be a classical pianist through Juilliard’s pre-college program when a teacher suggested an alternative program of dual studies. That brought Cherie to Harvard, majoring in math and stats, while writing for the university arts blog and an arts column for the Harvard Crimson magazine. Cherie’s musical talents combined with data analysis gave her a fascination of the intersection of tech and music, ultimately leading her towards her current exciting and prominent career as a music + tech journalist. During this music careers interview, Cherie walks us through her trajectory as a musician and ultimately a music journalist, the parallels between math and music, AI, Spotify playlists and its profound effects upon music creation and discovery, how she stays on the cutting edge of tech and music trends, and more.