Devan Joseph, Head of Video at Genius, is documenting today’s rap and hip hop music creation and backstory in real time with their wildly popular, behind-the-music video series, “Verified.” Both an artist and filmmaker himself (part of the duo Maurice), Devan shares his music career trajectory as he walks us through his early inspirations and muses, how he was able to hone his chops doing video content and developing a digital media platform for Business Insider, how he found the perfect internship, and more.
Cris Velasco knows a thing or two about grit. He spent 7 years working day jobs (from retail to telemarketing!) until his big break into the gaming world. Now Cris has a worldwide passionate fan base and is one of the most sought-after, award-winning composers in the business, including his latest work on Fortnite, Resident Evil, Assassin’s Creed and many more. Cris also has written for TV, film and VR, the next innovative platform. During this insightful music careers episode, Cris walks us through his journey, from UCLA to crappy day jobs to his wildly successful video game soundtracks, how to write for an immersive, non-linear experience, how to get started in the business and to never, ever give up.
Michael Beinhorn, Grammy award-winning writer and producer (Herbie Hancock’s “Rockit”), as well as a Grammy nom for Producer of the Year (Hole, “Celebrity Skin”, Marilyn Manson, “Mechanical Animals”), is responsible for wrangling and producing the Red Hot Chili Peppers’ first two breakthrough albums, producing and collaborating on seminal albums by Soundgarden, Social Distortion, Korn, and many more, and most recently collaborating on Weezer’s brand-new album “The Black Album.” He has an exquisite knowledge of, and endless passion for, the creation of music. During this phenomenal music careers episode, we go back to dirty, crime-infested New York City, where incredible art, music and new sound were beginning to develop and coalesce, to the creative process that led him to Herbie Hancock’s Rockit, to working with the Chili Peppers, to looking at the future of music in terms of streaming and AI, and tons more.