Suzanne “Suz” Paulinski is the founder of The Rock/Star Advocate, a music business coaching consultancy who takes a specialized approach to her work. She calls herself a “mindset coach,” who helps her clients achieve a better work/life balance and to find clarity around their goals. With the endless, 24-7-365 onslaught of social media and other demands required of the indie artist/musicpreneur in the new music landscape, this type of coaching, support, and focus on mental health are quickly becoming essential tools required to survive (and thrive). On this music careers episode, Suz walks us through her career trajectory, becoming one of the first graduates of Drexel University’s music business program, then working at record labels, to pivoting into counseling and mental health. Suz shares her unique journey of discovery and developing her advocacy, aimed towards anyone who is a creative and wants to succeed and thrive, in mind, body and spirit.
Joshua W. Turner is the epitome of a hard-working, dedicated musician. After discovering his passion for music at 15, he got accepted to the prestigious Berklee College of Music. After two years of study he made the jump to the west coast and Musicians Institute, catching the eye of prominent industry types and eventually being offered a multi-year contract. However, Joshua chose to go in another direction, one that allows him to maintain his creative independence and instead invest his talent in the new music industry landscape with sync licensing, teaching online courses and more. Hear all about his inspiring and empowering music career journey and how he’s able to support himself and his family while staying open to new and exciting opportunities.
Jared Forman is an accomplished musician and film and TV composer, working with greats like Danny Elfman and Kevin Kiner, as well as writing for hits like Jane the Virgin, Star Wars: Rebels, Making a Murderer, and several film projects with Justin Lee. Jared is also a talented music producer and recording engineer, working throughout college for several bands and mentored by music producer Marc Mann. During his impressive music career, Jared started brainstorming with a fellow engineer about developing an app to automate mixing and mastering; instead of waiting for someone else to come up with it, they got to work and the OSMix app was born (currently in beta; check it out at http://osmixmusic.com. ) Hear all about the app and Jared’s journey during this week’s episode.
Devan Joseph, Head of Video at Genius, is documenting today’s rap and hip hop music creation and backstory in real time with their wildly popular, behind-the-music video series, “Verified.” Both an artist and filmmaker himself (part of the duo Maurice), Devan shares his music career trajectory as he walks us through his early inspirations and muses, how he was able to hone his chops doing video content and developing a digital media platform for Business Insider, how he found the perfect internship, and more.
Cris Velasco knows a thing or two about grit. He spent 7 years working day jobs (from retail to telemarketing!) until his big break into the gaming world. Now Cris has a worldwide passionate fan base and is one of the most sought-after, award-winning composers in the business, including his latest work on Fortnite, Resident Evil, Assassin’s Creed and many more. Cris also has written for TV, film and VR, the next innovative platform. During this insightful music careers episode, Cris walks us through his journey, from UCLA to crappy day jobs to his wildly successful video game soundtracks, how to write for an immersive, non-linear experience, how to get started in the business and to never, ever give up.
Michael Beinhorn, Grammy award-winning writer and producer (Herbie Hancock’s “Rockit”), as well as a Grammy nom for Producer of the Year (Hole, “Celebrity Skin”, Marilyn Manson, “Mechanical Animals”), is responsible for wrangling and producing the Red Hot Chili Peppers’ first two breakthrough albums, producing and collaborating on seminal albums by Soundgarden, Social Distortion, Korn, and many more, and most recently collaborating on Weezer’s brand-new album “The Black Album.” He has an exquisite knowledge of, and endless passion for, the creation of music. During this phenomenal music careers episode, we go back to dirty, crime-infested New York City, where incredible art, music and new sound were beginning to develop and coalesce, to the creative process that led him to Herbie Hancock’s Rockit, to working with the Chili Peppers, to looking at the future of music in terms of streaming and AI, and tons more.
John DelVento truly understands the meaning of hard work. His passion and commitment started with 2 hour practices on the euphonium as a child, and he continued that drive to write music for advertising campaigns, video games, award-winning films, popular tv shows, documentaries and more. During this music careers episode, John walks us through his career trajectory and what it takes to be a successful composer, which is really all about being a music entrepreneur, and to practice your craft at every available opportunity. (As proof, John, is still a sought-after euphoniumist, playing venues like Carnegie Hall and other high-profile performances.) John also shares invaluable tips and insight, like how to pitch your music, how (and when) to start your own business, how to find opportunities, what pitfalls to avoid, how to market yourself, and more.
John McLucas, drummer, singer/songwriter, producer, podcaster and recording engineer, is all about his music career. After Musicians Institute, he worked with several bands and toured with signed rising-star bands, playing shows with the likes of Tool and Primus before he decided he needed to strike out on his own to create a lucrative music career. His hard work (including living and sleeping at his studio) paid off with his own production/mixing business and a popular podcast, Stay Spongy Show. During this music careers episode, John shares what it took to get his business off the ground, the cost-benefit analysis of a bunch of guys touring versus a targeted IG ad campaign, what he’s learned from Gary Vaynerchuk, working on his solo career, and more.
Matthew Mayer is a busy guy – in addition to an MBA, a young family and a successful business career, he is also an award-winning, internationally renowned, Billboard-charting piano artist. Oh yes, and also a podcaster (“Going Solo”,) blogger, and founder of the popular online collective for piano artists, solopiano.com. During this special music careers episode, Matthew shares about his trajectory from piano lessons to business school to working at NBC in LA, discusses his approach to both his music and business careers, how having financial freedom allows him to pursue different avenues for his music, and how changing his perspective from stressful time management to maximizing his energy has helped him to achieve success and “getting it all done.”
Cherie Hu, an award-winning music business journalist, was on track to be a classical pianist through Juilliard’s pre-college program when a teacher suggested an alternative program of dual studies. That brought Cherie to Harvard, majoring in math and stats, while writing for the university arts blog and an arts column for the Harvard Crimson magazine. Cherie’s musical talents combined with data analysis gave her a fascination of the intersection of tech and music, ultimately leading her towards her current exciting and prominent career as a music + tech journalist. During this music careers interview, Cherie walks us through her trajectory as a musician and ultimately a music journalist, the parallels between math and music, AI, Spotify playlists and its profound effects upon music creation and discovery, how she stays on the cutting edge of tech and music trends, and more.