Ep. 34: Creating New Communities and Venues for Live Performance with James Beshara

airbnb.com/concerts

James Beshara, Global Head of Airbnb Concerts and an electronic music artist, understands the intimate connection that is forged between musician and fan. As a product designer and entrepreneur, James previously co-founded Tilt.com, a social payment, crowd-funding app, which many artists and music fans used to fund concerts in new locations or add additional tour dates to an artist’s calendar. James observed the demand for more intimate live experiences and followed that trajectory to Airbnb Concerts,  Airbnb’s newest and fastest growing experience category.  This exciting new performance platform allows musicians and enthusiasts to directly connect and enjoy live music in unconventional spaces. In this episode, James discusses his career trajectory from non-profit to Silicon Valley, and how up-and-coming artists now have an amazing opportunity for new fans, exposure and more.

Ep. 33: Exploring Tech, Business, Creativity and Disruption with Gigi Johnson

gigijohnson.net

Dr. Gigi Johnson, Inaugural Director of UCLA’s Center for Music Innovation, has taken an unconventional route when it comes to a career in music.  A gifted singer and creative, she has performed and released music all while pursuing a film production degree at USC, an MBA, a PhD in education change/media studies, starting her own business (the Maremel Institute) and having 9 different careers in banking, media, marketing and education, among others. During this episode Gigi walks us through each career decision and trajectory, how each business skill set has contributed to the next as well as overall personal and creative development, and shares insights and well-honed wisdom about technology’s impact on creation, content and beyond.

Ep. 32: Applying Business Sense to a Music Career with Scott Hawksworth

audioskills.com

Scott Hawksworth has always loved music, but he made the “practical” choice to get a business degree in college. After working at several businesses, he realized he missed his creative calling; utilizing all of his business experience, he decided to create an online business for producers and musicians. AudioSkills.com is now a burgeoning community with a popular podcast, YouTube channel and robust membership offering courses, tools, resources and more to producers, podcasters, and musicians who want to learn more about mixing, mastering and recording. Scott shares how each career choice he made has only helped to serve his online music business and to create a prosperous, forward-thinking and evolving enterprise.

 

 

Ep. 31: Creating Successful Entrepreneurship in Music and the Arts with Astrid Baumgardner

astridbaumgardner.com

Astrid Baumgardner has dedicated her career to empowering and inspiring musicians (and all creatives!) to be their best selves, not only as artists but as successful entrepreneurs. During this episode Astrid walks us through her musical beginnings as a talented pianist, pursuing law and working as a lawyer in New York City, what convinced her to become a life coach, and joining the faculty at the prestigious Yale School of Music to work with all music students to create successful post-graduate careers. Her emphasis of thinking and behaving like an innovator and an entrepreneur is suitable and essential for any artist who is looking to grow beyond the conventional career paths in order to reach untapped markets and new audiences.

**CORRECTION** – During the podcast, it was erroneously stated that Astrid Baumgardner works only with new music composers at the Yale School of Music. Astrid actually works with singers, pianists, guitar players and all of the orchestral musicians at the school, in addition to the composers. We apologize for the error.

Ep. 30: Being of Service in the New Music Landscape with J. Michael Dolan

jmichaeldolan.com

J. Michael Dolan is a published, prolific author and blogger, a professional musician, a successful entrepreneur, a veteran of the entertainment industry, and the founder of Music Connection magazine. But what Michael shares on this episode is about the business of happiness, commitment, being of service and navigating the new music industry landscape with these tools in hand. As an artist and entrepreneur, Michael explains the stepping stones throughout his career that led to his success, and the development of his spiritual principles that continue to guide his journey. His insight, wisdom and candor inspires and empowers his clients, his readers, and everyone he meets.

Ep. 29: Creating Evergreen Content and Community with Sandra Olinger

grimygoods.com

Sandra Olinger is the Founder/Owner of GrimyGoods.com, a popular Los Angeles-based music lifestyle website and blog. Grimy Goods, which just celebrated ten years, is considered by its dedicated following to be “the key source of information for those…who live a music lifestyle.” Sandra walks us through her career, from her extensive travel to music festivals around the world, to working as a music writer/reporter for several publications, interviewing artists and bands, building her blog/website into a successful business venture, and launching her latest business, GrimyDiapers.com. Sandra talks about the importance of being passionate about writing and creating content, SEO, building a community and the best way for artists to connect to music blogs.

Ep. 28: Make a Goal with Zac Harding

songtradr.com

Zac Harding is a self-professed “engineer rat”, starting from the world-renowned studio once owned by Bruce Swedien in Minneapolis, working with the Replacements and Prince(!!) and making the move to Los Angeles. In fact, his engineer experience helped him land the Director of Marketing position at Songtradr (more on that in the interview!) Zac talks about his transition from the recording studio to marketing, the licensing resources and financial opportunities that Songtradr offers to artists, why this is the best time to be an independent musician, why it’s so important to make goals and what tools and innovations are available to artists to succeed.

Ep. 27: Creating the Path to Success with Hunter Scott

lafamos.com

Hunter Scott, co-founder and Head of Marketing & Publicity at the full service music PR firm LaFamos, knows a thing or two about creating pathways to success. Originally a singer/songwriter and guitarist, he began taking classes at Musicians Institute, won a full scholarship, then returned after a few years to serve on the faculty. His keen insight and creativity in music marketing led him to start his own business (from his kitchen table, no less), successfully navigating the business to a 10-year anniversary and global recognition. Hunter is very well known in the industry, serving on panels and as a featured speaker at music and entertainment conferences worldwide. During this episode, Hunter shares his career trajectory, explains the business of PR, and shares advice for artists looking to raise exposure as well as what it takes to work at at music PR firm.

Ep. 26: Making Opportunities Wherever You Are with Joshua Dekaney

joshdekaney.com

Joshua Dekaney, currently teaching at the prestigious Setnor School of Music at Syracuse University, is a professional percussionist. His ability to play virtually any type of percussion has sent him to places like Sao Paolo, Brazil, where he headlined the Batuka! International Drum Fest, to performing with several high profile orchestras around the United States, to working with artists like Peter Cetera and Aretha Franklin, and collaborating with diverse performers from marching bands to modern dance troupes. As an educator and professional musician, Josh talks about his education and career trajectory, how to seek out and take advantage of opportunities wherever you are, and the importance of being open to new experiences.

Ep. 25: Finding What Makes You Unique with Sara Leib

Photo Credit: Richard Wright

saraleib.com

Sara Leib is a tour de force of talent, as a singer, vocal coach and innovator. She has studied at New England Conservatory of Music, Berklee College of Music and USC, she has performed on stages worldwide, has served on the faculty at prominent music schools, runs her own teaching studio (Voice Studio LA) and has launched a vocal warm-up app called Voxercise. In this episode, Sara shares her educational and career trajectory, vocal training tools and techniques, as well as her foray into tech, disruption and innovation with the development of her app Voxercise. She shares her approaches to singing, what it takes to be a vocal coach and educator, and how to maximize your voice as an instrument and the tool that defines you as the unique artist you are meant to be.