Hunter Scott, co-founder and Head of Marketing & Publicity at the full service music PR firm LaFamos, knows a thing or two about creating pathways to success. Originally a singer/songwriter and guitarist, he began taking classes at Musicians Institute, won a full scholarship, then returned after a few years to serve on the faculty. His keen insight and creativity in music marketing led him to start his own business (from his kitchen table, no less), successfully navigating the business to a 10-year anniversary and global recognition. Hunter is very well known in the industry, serving on panels and as a featured speaker at music and entertainment conferences worldwide. During this episode, Hunter shares his career trajectory, explains the business of PR, and shares advice for artists looking to raise exposure as well as what it takes to work at at music PR firm.