Ep. 29: Creating Evergreen Content and Community with Sandra Olinger

grimygoods.com

Sandra Olinger is the Founder/Owner of GrimyGoods.com, a popular Los Angeles-based music lifestyle website and blog. Grimy Goods, which just celebrated ten years, is considered by its dedicated following to be “the key source of information for those…who live a music lifestyle.” Sandra walks us through her career, from her extensive travel to music festivals around the world, to working as a music writer/reporter for several publications, interviewing artists and bands, building her blog/website into a successful business venture, and launching her latest business, GrimyDiapers.com. Sandra talks about the importance of being passionate about writing and creating content, SEO, building a community and the best way for artists to connect to music blogs.

Ep. 28: Make a Goal with Zac Harding

songtradr.com

Zac Harding is a self-professed “engineer rat”, starting from the world-renowned studio once owned by Bruce Swedien in Minneapolis, working with the Replacements and Prince(!!) and making the move to Los Angeles. In fact, his engineer experience helped him land the Director of Marketing position at Songtradr (more on that in the interview!) Zac talks about his transition from the recording studio to marketing, the licensing resources and financial opportunities that Songtradr offers to artists, why this is the best time to be an independent musician, why it’s so important to make goals and what tools and innovations are available to artists to succeed.

Ep. 27: Creating the Path to Success with Hunter Scott

lafamos.com

Hunter Scott, co-founder and Head of Marketing & Publicity at the full service music PR firm LaFamos, knows a thing or two about creating pathways to success. Originally a singer/songwriter and guitarist, he began taking classes at Musicians Institute, won a full scholarship, then returned after a few years to serve on the faculty. His keen insight and creativity in music marketing led him to start his own business (from his kitchen table, no less), successfully navigating the business to a 10-year anniversary and global recognition. Hunter is very well known in the industry, serving on panels and as a featured speaker at music and entertainment conferences worldwide. During this episode, Hunter shares his career trajectory, explains the business of PR, and shares advice for artists looking to raise exposure as well as what it takes to work at at music PR firm.

Ep. 26: Making Opportunities Wherever You Are with Joshua Dekaney

joshdekaney.com

Joshua Dekaney, currently teaching at the prestigious Setnor School of Music at Syracuse University, is a professional percussionist. His ability to play virtually any type of percussion has sent him to places like Sao Paolo, Brazil, where he headlined the Batuka! International Drum Fest, to performing with several high profile orchestras around the United States, to working with artists like Peter Cetera and Aretha Franklin, and collaborating with diverse performers from marching bands to modern dance troupes. As an educator and professional musician, Josh talks about his education and career trajectory, how to seek out and take advantage of opportunities wherever you are, and the importance of being open to new experiences.

Ep. 25: Finding What Makes You Unique with Sara Leib

Photo Credit: Richard Wright

saraleib.com

Sara Leib is a tour de force of talent, as a singer, vocal coach and innovator. She has studied at New England Conservatory of Music, Berklee College of Music and USC, she has performed on stages worldwide, has served on the faculty at prominent music schools, runs her own teaching studio (Voice Studio LA) and has launched a vocal warm-up app called Voxercise. In this episode, Sara shares her educational and career trajectory, vocal training tools and techniques, as well as her foray into tech, disruption and innovation with the development of her app Voxercise. She shares her approaches to singing, what it takes to be a vocal coach and educator, and how to maximize your voice as an instrument and the tool that defines you as the unique artist you are meant to be.

Ep. 24: Music Licensing as a Growth Area with Diana LaPointe

sonymusic.com

Diana LaPointe, Senior Director, Music Licensing at Sony Music Entertainment, knows a thing or two about content. She’s watched the explosive growth of content platforms like Netflix, Amazon, and Hulu from the front row, and how the need for music (and music licensing) has transformed the music industry landscape into a growth area. Diana shares her journey from Berklee School of Music to her careers at Warner Music and Sony Music Entertainment, why this is an exciting time to work in the industry, and how she manages the constant demand for music with Sony’s incredible catalog of artists, both established and emerging.

Ep. 23: Learn by Doing with Adam Lewis

planetarygroup.com

Fellow Bostonian Adam Lewis started out with his own record label, running it from his college dorm room while also running his college radio station. So it’s safe to say Adam’s career in music promotion was off to an early and successful start. Adam takes us through his career trajectory on the east coast, from tour manager and promoter to co-founding Planetary Group, a premiere artist development agency serving Boston and Los Angeles for over two decades. Planetary Group has worked with everyone from Portugal the Man and Katy Perry to the Buzzcocks, Merle Haggard and everyone in between. Adam discusses music promotion from past to present, how to start a career in the business, how to hit the ground running and how to learn by doing.

Ep. 22: Creating New Experiences for Artists and Fans with Vicky Wang

www.sofarsounds.com

Vicky Wang, Los Angeles Director of Sofar Sounds, loves being part of an innovative music experience for artists and music fans alike.  In this week’s episode, Vicky shares her journey from Texas to Los Angeles and joining Sofar Sounds, first in Chicago and then in Los Angeles. A veteran of pr and marketing, Vicky discusses Sofar Sound’s grassroots campaign of secret gigs and unusual venues as a new platform for up-and-coming artists and a delightfully intimate, one-of-a-kind live experience for true music lovers. Vicky also shares how to apply to be a guest artist, how to be a host for one of these special shows, or how to join the Sofar Sounds team.

Sofar Sounds is already in over 400 cities around the world and shows no signs of slowing down, with its ever-expanding community of fervent music fans who long for the magic of a live event experience – for one night only.

Ep. 21: Making What You Want to Hear Personally With Tribeca-Grand

www.sportofthegods.net

Tribeca and Grand Agent, members of the rap group Tribeca-Grand, have a particular goal in mind as they work: to create music that they themselves would want to listen to. That goal has served them extremely well, both as independent artists (Tribeca is an MC, producer, songwriter and author who has worked with KRS-One, Camp Lo and more; Grand Agent has toured worldwide as a hip hop artist and has worked with other artists like Pete Rock and Common) and also their current project, Tribeca-Grand. Their hit singles, Take a Knee and NY-PHI, have been tearing up college rap radio charts and they are about to release their debut album, Sport of the Gods, on April 17th. During our chat, Tribeca and Grand Agent talk about their pasts, their passions as they continue to work on their craft, and their experience and insight on the evolution of music and the biz.

Ep. 20: Music Discovery and Independent Radio with Travis Holcombe

www.kcrw.com

Travis Holcombe loves discovering new music, which works perfectly with his career as a DJ at KCRW. Spinning underground grooves, lost tracks and quirky-cool mixes from 10PM to midnight on weeknights, Travis entertains and educates a global, enthusiastic audience who stream his show worldwide or find it on the FM dial at 89.9 in Los Angeles. KCRW is world renowned for its eclectic and original music programming and music discovery, as well as serving as a launch pad for innumerable stars, both past, present and future. In this episode, Travis shares the story of his career from Georgia to California, working in independent radio, how to get started as a DJ  and discusses all of the digital platforms and mediums for finding and supporting independent artists and music.