John McLucas, drummer, singer/songwriter, producer, podcaster and recording engineer, is all about his music career. After Musicians Institute, he worked with several bands and toured with signed rising-star bands, playing shows with the likes of Tool and Primus before he decided he needed to strike out on his own to create a lucrative music career. His hard work (including living and sleeping at his studio) paid off with his own production/mixing business and a popular podcast, Stay Spongy Show. During this music careers episode, John shares what it took to get his business off the ground, the cost-benefit analysis of a bunch of guys touring versus a targeted IG ad campaign, what he’s learned from Gary Vaynerchuk, working on his solo career, and more.
Scott Hawksworth has always loved music, but he made the “practical” choice to get a business degree in college. After working at several businesses, he realized he missed his creative calling; utilizing all of his business experience, he decided to pursue a music career by creating an online business for producers and musicians. AudioSkills.com is now a burgeoning community with a popular podcast, YouTube channel and robust membership offering courses, tools, resources and more to producers, podcasters, and musicians who want to learn more about mixing, mastering and recording. Scott shares how each career choice he made has only helped to serve his online music business and to create a prosperous, forward-thinking and evolving enterprise.
Graham Cochrane is a singer/songwriter musician, a mixing and recording engineer, and the Founder/CEO of The Recording Revolution. With a simple blog that started back in the late 2000’s, Graham has produced hundreds of tutorials, products and online courses with one goal – to make producing, mixing and recording accessible to everyone. His business and YouTube channel have grown exponentially, as well as his grateful fan base, with a simple, cost-effective approach to producing the best sound and quality for your music. Graham shares his music career journey and all the entrepreneurial and marketing insights he has gained along the way.
Rich Renken is a Product Manager for Gibson and a Recording and Mixing Engineer, and that’s just a drop in the bucket for a guy who has spent a lifetime in music. Starting out at a young age playing bass and mixing live sound (self taught), he played in several bands before coming out to LA to be discovered. After enrolling in Dick Grove School of Music for bass and engineering, he worked as a luthier, building bespoke electric guitars with the renowned James Tyler for rock stars around town. He worked on mixing and recording projects with everyone from Def Leppard to James Brown, formed close bonds with producer/engineers like Bryan Carlstrom (Alice in Chains, Offspring) and was asked to join Line 6 as a Product Manager/Artist Relations, helping to create and promote some of their best selling products. He’s learned a lot over his career in the music industry, and believes that everything leads to something – and with relationships in music, things come around full circle.