Joshua W. Turner is the epitome of a hard-working, dedicated musician. After discovering his passion for music at 15, he got accepted to the prestigious Berklee College of Music. After two years of study he made the jump to the west coast and Musicians Institute, catching the eye of prominent industry types and eventually being offered a multi-year contract. However, Joshua chose to go in another direction, one that allows him to maintain his creative independence and instead invest his talent in the new music industry landscape with sync licensing, teaching online courses and more. Hear all about his inspiring and empowering music career journey and how he’s able to support himself and his family while staying open to new and exciting opportunities.
John McLucas, drummer, singer/songwriter, producer, podcaster and recording engineer, is all about his music career. After Musicians Institute, he worked with several bands and toured with signed rising-star bands, playing shows with the likes of Tool and Primus before he decided he needed to strike out on his own to create a lucrative music career. His hard work (including living and sleeping at his studio) paid off with his own production/mixing business and a popular podcast, Stay Spongy Show. During this music careers episode, John shares what it took to get his business off the ground, the cost-benefit analysis of a bunch of guys touring versus a targeted IG ad campaign, what he’s learned from Gary Vaynerchuk, working on his solo career, and more.
Hunter Scott, co-founder and Head of Marketing & Publicity at the full service music PR firm LaFamos, knows a thing or two about creating pathways to success. Originally a singer/songwriter and guitarist, he began taking classes at Musicians Institute, won a full scholarship, then returned after a few years to serve on the faculty. His keen insight and creativity in music marketing led him to start his own business (from his kitchen table, no less), successfully navigating the business to a 10-year anniversary and global recognition. Hunter is very well known in the industry, serving on panels and as a featured speaker at music and entertainment conferences worldwide. During this music jobs episode, Hunter shares his career trajectory, explains the business of PR, and shares advice for artists looking to raise exposure as well as what it takes to work at at music PR firm.