John McLucas, drummer, singer/songwriter, producer, podcaster and recording engineer, is all about his music career. After Musicians Institute, he worked with several bands and toured with signed rising-star bands, playing shows with the likes of Tool and Primus before he decided he needed to strike out on his own to create a lucrative music career. His hard work (including living and sleeping at his studio) paid off with his own production/mixing business and a popular podcast, Stay Spongy Show. During this music careers episode, John shares what it took to get his business off the ground, the cost-benefit analysis of a bunch of guys touring versus a targeted IG ad campaign, what he’s learned from Gary Vaynerchuk, working on his solo career, and more.
Graham Cochrane is a singer/songwriter musician, a mixing and recording engineer, and the Founder/CEO of The Recording Revolution. With a simple blog that started back in the late 2000’s, Graham has produced hundreds of tutorials, products and online courses with one goal – to make producing, mixing and recording accessible to everyone. His business and YouTube channel have grown exponentially, as well as his grateful fan base, with a simple, cost-effective approach to producing the best sound and quality for your music. Graham shares his music career journey and all the entrepreneurial and marketing insights he has gained along the way.