Michael Beinhorn, Grammy award-winning writer and producer (Herbie Hancock’s “Rockit”), as well as a Grammy nom for Producer of the Year (Hole, “Celebrity Skin”, Marilyn Manson, “Mechanical Animals”), is responsible for wrangling and producing the Red Hot Chili Peppers’ first two breakthrough albums, producing and collaborating on seminal albums by Soundgarden, Social Distortion, Korn, and many more, and most recently collaborating on Weezer’s brand-new album “The Black Album.” He has an exquisite knowledge of, and endless passion for, the creation of music. During this phenomenal music careers episode, we go back to dirty, crime-infested New York City, where incredible art, music and new sound were beginning to develop and coalesce, to the creative process that led him to Herbie Hancock’s Rockit, to working with the Chili Peppers, to looking at the future of music in terms of streaming and AI, and tons more.
Louis Tanguay is the founder/creator of Section 3 Music Magazine, one of the first global online music publication brands. He interviewed rock bands and celebrities like Faith No More, Weezer, Method Man, Gwen Stefani, and more. In this episode, Louis shares his experience of moving to Los Angeles to work at entertainment industry giants like Universal, and his decision to evolve his independent streak by founding Circle Marketing, a full service marketing agency and one of several successful business ventures he has created. Louis also shares invaluable marketing and advertising insights for indie artists who want to build their careers in the music industry, like how to target and go after your audience, the best use of Facebook ads, what it takes to create your brand and the best way to tell your story.